Welcome as an exhibitor!

The Swedish Bicycle Show (Svenska Cykelmässan) is an annual event, first organized in Gothenburg 2017*. We continued to Stockholm 2018, returned to Gothenburg 2019, and is back in Stockholm March 2020, at the venue www.stockholmsmassan.se
About 100 exhibitors exhibits annually, representing approx. 150 different brands. Bikes of all models and purposes, accessories, outfits, biking tourism, clubs, bike races and events, security etc.
We put a lot of efforts and resources organizing an extensive open-stage programme, area for try-outs of the latest bike models, workshops and show area. This is all included in the entrance fee. The total number of visitors in ranges between 8-10.000, depending on location. Alongside, the organisation Sweden By Bike stages a seminar for destination developers throughout the country in order to improve and expand biking tourism in Sweden.
Are you interested to market your product/brand in Sweden, this is the place to be!

Exhibitor invitation


Stand rental: 1 410 SEK*/sqm
Application fee: 3 200 SEK*

*all prices are exclusive VAT


Please, do not hesitate to contact us if you are interested in exhibiting!

Lars Gustafsson, Sales
+46 (0)709 19 92 94

Patrik Löwstedt, Project Manager
+46 (0)701 83 91 60