The Swedish Bicycle Show (Svenska Cykelmässan) is an annual event, first organized in Gothenburg 2017. We continued to Stockholm 2018, returned to Gothenburg 2019, and is now back in Stockholm 2020, at the venue Stockholmsmässan.
About 100 exhibitors exhibits annually, representing approx. 150 different brands. Bikes of all models and purposes, accessories, outfits, biking tourism, clubs, bike races and events, security etc is what the visitors can find at the venue.
We put a lot of efforts and resources organizing an extensive open-stage program, area for try-outs of the latest bike models, workshops and show area. This is all included in the entrance fee. Alongside, the organisation Sweden By Bike stages a seminar for destination developers throughout the country in order to improve and expand biking tourism in Sweden.
Most welcome to The Swedish Bicycle Show 2020 in Stockholm!