WELCOME TO THE NEW SWEDISH BICYCLE SHOW!


The Swedish cycling industry organization Cykelbranschen in collaboration with exhibition organizer BraMässor launches the national Swedish Bicycle Show. The show’s first edition will run from March 3-5, 2017 at Svenska Mässan in Gothenburg. Join us and all of Sweden’s cycling enthusiasts for this premier event!

THE BICYCLE SHOW THAT BRINGS SWEDEN TOGETHER!
Cycling’s popularity is in evidence on streets, paths, roads and trails all over Sweden. More and more people commute by bike, bicycle tourism is booming and interest in electric bikes is at an all-time high. During the year 2015 2.5 billion SEK worth of new bicycles were sold in Sweden: proof that the industry is doing well.
The new Swedish Bicycle Show will act as a meeting place for all sorts of cycling enthusiasts, bicycle commuters and even occasional cyclists. Here the public will have the opportunity to meet industry leaders and make contact with the biggest brands in the market. If you sell bikes, bike accessories or cycling clothing, organise cycling holidays or races, or work with cycling in any other way the Swedish Bicycle Show is where you should be exhibiting!

VISITOR TARGET GROUP
The Swedish Bicycle Show is aimed at all those who enjoy cycling, whether that be road cycling, mountain biking, city commuting, using an electric bike for pleasure or just getting around by bike. The Swedish Cycling Expo is not just an event for cyclists and active individuals, but also for Swedish retailers in general, who will have the opportunity to meet suppliers and find out about the latest developments in the cycling world. In addition to the general public and retailers, leading politicians, decision-makers and the media will also be attending.

EXHIBITOR CATEGORIES
Everything cycling-related will be represented at the show. From cutting edge carbon bikes with electrically controlled gears and the market’s toughest mountain bikes to electric bikes and standard children’s and adults’ bikes, all market segments will be on display. In addition the expo will feature a wide range of cycling clothing, accessories and nutritional products, as well as representatives for race and cycling holiday organizers.

A WIDE VARIETY OF ACTIVITIES
Besides the exhibition itself The Swedish Cycling Expo will feature a wide array of activities. Events, shows and functions – all bike-related – will take place around the city in the run-up to the grand finale: the Swedish Bicycle Show. Visitors will have the opportunity to test ride electric bikes, meet Swedish cycling stars, listen to inspiring seminars, roast politicians, try cargo bikes and para-cycling, and much more.

Many leading suppliers have already booked their space at the Swedish Cycling Expo, you should join them!

Don’t miss out on the chance to showcase your products to all of your target groups at once.

Contact us today for a space proposal to make sure you don’t miss out!

Björn Delin
bjorn.delin@bramassor.se
+46 723 11 13 15

Bo Magnusson
bo.magnusson@bramassor.se
+46 703 32 33 90