Welcome to the Swedish Bicycle Show!

Third edition of the Swedish Bicycle Show to be held in Gothenburg 2019!

With over 10,000 visitors the first time it was organized in Gothenburg 2017 and then a stop in Stockholm to be back at Svenska Mässan in Gothenburg 2019. It's the Swedish Cycling association (Cykelbranschen) and the exhibition organizer BraMässor that present this event covering all categories of cycling including racing, mountain bikes, transport, work commuting, children’s biking etc.

In around 100 stands the visitors will be presented to more than 150 different trademarks including destinations for biking holidays, races to take part in and clubs to join. But most stands will present the latest bike models, the trendiest outfits, the hottest digital aids and other cool cycling items.

The public will also be welcome to take part in several seminars and workshops about challenges and opportunities for the cycling fan. How does one train to do better in races, what do the racing teams eat, what should you think of before buying a new electrical cycle and other interesting subjects for the interested cyclist. There will also be several indoor test tracks to try.

“The Swedish Cycling Parliament” where all the Swedish national parties present their visions for how they see that cycling should develop in Sweden is a unique part of the show. The “parliament” is the public who will vote and ask challenging questions. 

The Swedish Bicycle Show is held at Svenska Mässan in Gothenburg March 15-17.

The Cycling fair team

Interested in exhibiting?

Do not hesitate to contact us! We would love to hear from you! 

Member Cykelbranschen            950 SEK*/sqm
Non-member Cykelbranschen   1 360 SEK*/sqm
Application fee                              3 100 SEK*

Particial walls to neighbour is included in the price. 

*all the prices is exkl. VAT

Please do not hesitate to contact us today!
Marielle Dahl
+46 (0)709-44 72 40

Time and day

Opening hours:                                                   
Friday 15 mars, 10:00-18:00
Saturday 16 mars, 10:00 - 18:00
Sunday 17 mars, 10:00 - 17:00

Moving in:                                               
Wednesday 13 mars 12:00 - 20:00       
Thursday 14 mars 07:00 - 22:00
Moving out:
Sunday 17 mars 17:00 - 24:00


When you have booked your stand you will get an email from the Swedish Exhibition & Congress Centre with your log in.
You can also register your participation here. Our partner (After Sales) will help you with everything for your stand and participation.


Order products to your stand

Don't forget to order technology, carpet, tables, chairs, lights and other decor you might need. Our partner
After Sales will help you with everything from rental products, graphic design to carpentry and painting.

Here you can see the whole webshop and stand services with pictures, mesurements and prices.

Log in at USO  here

You have to register first at USO
for more information and booking of products.


Deliveries before the fair

Registation of arrival, transport and pick up for goods to the Swedish Exhibition & Congress Centre and Gothia Towers has to be done at least 5 days befor delivery and pick up.

You have to register first at USO www.uso.svenskamassan.se 
for more information and booking av goods.



We can offer you a very good price at the Scandic Opalen, very close to the venue Svenska Mässan or at Gothia Tower, the same venue as the fair.

Scandic Opalen
Booking link
Bookingcode: 816CYKEL

Gothia Towers
Booking link