Welcome to the Swedish Bicycle Show!

Prices & Booking >>

The fourth edition of the Swedish Bicycle Show is to be held in Stockholm 2020!

The Swedish Bicycle Show (Svenska Cykelmässan) is an annual event, first organized in Gothenburg 2017*. We continued to Stockholm 2018, returned to Gothenburg 2019, and is back in Stockholm March 2020, at the venue www.stockholmsmassan.se
The Show is organized by Swedish Cycling Association (Cykelbranschen) and Bra Mässor AB. Joint organizers are Svensk Cykling www.svenskcykling.se whose members are the entire swedish bicycling community.
About 100 exhibitors exhibits annually, representing approx. 150 different brands. Bikes of all models and purposes, accessories, outfits, biking tourism, clubs, bike races and events, security etc.
We put a lot of efforts and resources organizing an extensive open-stage programme, area for try-outs of the latest bike models, workshops and show area. This is all included in the entrance fee.
The total number of visitors in ranges between 8-10.000, depending on location.
Alongside, the organisation Sweden By Bike stages a seminar for destination developers throughout the country in order to improve and expand biking tourism in Sweden.
Are you interested to market your product/brand in Sweden; this is the place to be!
Most welcome to The Swedish Bicycle Show 2020 in Stockholm!
Patrik Löwstedt, Event Manager

*Previously years, other shows has been organized by smaller enterprises but failed to uphold  quality and volume.

Please, do not hesitate to contact us if you are interested in exhibiting!

Lars Gustafsson, Sales
+46 (0)709 19 92 94

Patrik Löwstedt, Project Manager
+46 (0)701 83 91 60

Please click here to see who exhibit 2020!

Opening hours and place

Opening hours:                                                   
Friday 20 March, 11:00-19:00
Saturday 21 March, 10:00 - 18:00
Sunday 22 March, 10:00 - 17:00 

Moving in:                                               
Wednesday 18 March 12:00 - 20:00
Thursday 19 March 07:00 - 22:00
Moving out:
Sunday 22 March 17:00 - 24:00

Venue: Stockholmsmässan, Älvsjö, Stockholm, Sweden

What's included?

Partition wall against neighbor is included in the price.

Exhibitor registration

Everyone working in the booth need to registar as an exhibitor, print out the badge and bring it to the fair

Register as an exhibitor here!

Logistics, stand solutions etc.

All questions regarding logistics, lightning, transport service, furniture to rent and so on will be handle directly by Event Service at Stockholmsmässan. Please contact them on eventservice@stockholmsmassan.se  

Note! February 25!
- Last day for products and services at the lowest prices
- Application deadline for height exposure and wires
- Approval deadline for bids for special constructions

Height review

Everything, such as construction and signage, above  2,5 meter above the floor needs to be reviewed. A fee of 4 975 SEK will be applied.

Application together with drawing is to be submitted as soon as possible to karin.lindblom@bramassor.se

Exhibitor badges 

There is a limited amount of exhibitor badges included in your stand rental:
Stands smaller than 12 sqm:          3                      
Stands 13-25 sqm:                            5 
Stands 26–50 sqm:                          7                      
Stands bigger than 50 sqm:          10 
Exhibitor badges above this will be invoiced after the fair with a cost of 100 SEK exkl. VAT/each. 

Invite your customers

As an exhibitor you have the possibility to invite your customers to the fair by buying tickets. Each ticket costs 100 SEK exkl VAT/each.

If this is of interest, please send an email with amount of tickets you would like to order to karin.lindblom@bramassor.se


The new parking meters at Stockholmsmässan are modern and powered outdoors by solar cells. From now on, you only need to enter your registration number, which means that parking tickets are no longer needed.

Garage        60kr/h       170kr/day
Outdoor       50kr/h       150kr/day


As an exhibitor you have the possibility to book accomodation through Scandic. The offer is between March 18-22, 2020. You book your accomodation via www.scandichotels.com or by calling the hotel. 
Booking code: BSVE180320
Scandic Skärholmen                
Skarholmen@scandichotels.com or 08 517 346 00

Scandic Talk                             
Talk@scandichotels.com or 08 517 268 00

Scandic Malmen                       
Malmen@scandichotels.com or 08 517 347 00